What the HEL? – The 5th SwiSca Symposium on Swearing 23-24 November 2017, University of Helsinki University of Helsinki, main building, Fabianinkatu 33 , 2 nd floor, lecture hall 2 (konsistorin sali) Join the event Facebook group at https://www.facebook.com/events/152141095383827/ Programme ( updated 19/11/1017 ) Thursday 9.30-10.00 WELCOME & INTRODUCTION (Minna Hjort and Elizabeth Peterson) SESSION 1 Persuasive swearing 10.00-10.30 Kristy Beers Fägersten, Södertörn University: Swear words for Sale 10.30-11.00 Minna Hjort, University of Helsinki: Taboo in the Tabloids – Swearing celebrities and translating journalists 11.00-11.30 Anne Ketola, University of Tampere: From foul English to foul Finnish: Examining the translation of Adam Mansbach's Go the Fuck to Sleep 11.30-12.00 Jutta Rosenberg, Oscar Winberg, Åbo Akademi: Inflammable language and insults in the 2016 U